PeakZebra allows you to use WordPress blocks in the same way that you’d use them to create a web page, but it enables you to build forms directly within your pages and posts.

Data from form submissions is stored in a PeakZebra database that lives alongside the regular WordPress data tables. Since it’s properly stored, you can reuse this data in other forms, where the data can be edited and then stored back in the database.

Once you’ve created and saved a form, you can optionally create processing rules to be performed on the data you’ve collected each time a form is submitted. To do this, you log into your account on PeakZebra.com. You write the rules in normal English and it’s converted, with some help from AI, into simple PHP programming language statements. These are then downloaded to your site where they will execute automatically.

If you’re comfortable with light programming, it’s also easy to directly grab the data that’s been submitted and do whatever you like with it. To take one example, you can look at several answers from a survey you’ve given and assign the user to a segment (using a tag field in the database) based on their specific answers.

Following on this idea, one easy, early win with PeakZebra PZPlusForms is using it first to segment site visitors and those you’ve signed up for mailing lists and then, leveraging the segmentation, to customize the content that segmented site visitors see on your site. This is a powerful tool for making sure that site visitors clearly see how your site content is relevant to their specific situation.

But there all sorts of other possibilities, many of which are explored as examples in the documentation.

If you haven’t already installed the plugin and you need help with that, here’s how to do that.

If you’re installed and ready, try the Quick Start to get your feet wet.